I usually don’t get too riled up by advertising.  I am a businessman, and know that stretching the truth a little is common.

But this new XBox 360 ad for Cabela’s Grand Slam Hunting is just horrible.

What the hell is Cabela’s thinking?  Their whole business model is to keep outdoorsmen happy.  Why would you depict deer hunters as some broken-grilled hillbilly who stalks a goat, and gets shot while mimicking deer antlers with sticks?

Anti-hunters just LOVE stuff like this.  They point to the tv and say, “See?  Those damn rednecks are just crazy?  And just look how dangerous hunting is!”

Cabela’s, you really sold out to the XBox people on this one, and it’s tainting your brand.  I currently don’t own a 360, and if I did, this commercial would make me NOT want to buy this product, and now even think twice about shopping in your stores.

Here’s the commercial.  What are your thoughts?

UPDATE : Cabela’s management is claiming that the commercial is a fake!  I can only hope it’s true.