An article in the New York Times is claiming that scientists have tapped into the brains of deer and they now know how they see.

Sound too good to be true?  I thought so too, but it looks like the makers or Gore-Tex rain gear have found out how to use computer-generated images to camouflage a hunter so well that deer will just simply think there’s nothing there.  Not a tree, not some grass… nothing.

The psychologists who worked with Gore to develop it — Jay Neitz, an animal-vision expert at the Medical College of Wisconsin, and Timothy O’Neill, who pioneered the United States Army’s digital camouflage as a researcher at West Point — say they’re confident the deer will be fooled.

“A camouflage that makes a person look like a tree can work if you’re in a place where other trees look like that,” Dr. Neitz says. “But what if you’re somewhere else, or if the deer sees you move? This new camouflage is a totally different approach. It fools the deer’s vision system at its roots, so that it doesn’t recognize the person as anything.”

Expect the new camo patters to start showing up for next fall’s deer season.

Read the entire NYT article here.